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5 Steps to Design a Logo


A logo may seem quite simple to create, designing a great one isn't always easy. It involves a lot of market research, a deep knowledge of your buyer personas, and thoughtful consideration of the principles of logo design.
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  • Understand why you need a logo.
Your logo will have a huge impact on the first impression your business is going to make. It will give your customers information about your brand and let them know if it’s right for them.
  • Define your brand identity
You want your logo to communicate your brand’s personality. And in order to do that, you first need to understand what your brand’s core personality is. Once you have a clear idea of what makes you unique and what your brand is all about, it will be much easier for you to make design choices that complement and complete that picture.
  • Check out the competition
Be sure to clearly set yourself apart from your competition. If everyone else is traditional, maybe a fun and modern logo will attract attention.
  • Choose your design style
When thinking about your logo, the first thing you want to do is pick the right design aesthetic for your brand. There is no one style that is right for everyone, only what’s best for your brand.
  • Pay attention to color
Colors can have a ton of different meanings. The psychology behind color is complex, but to keep it short, colors have certain emotions and ideas attached to them. To learn more about color theory be sure to check out this in-depth guide on logo colors and their meanings.

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