Skip to main content

5 Steps to Design a Logo


A logo may seem quite simple to create, designing a great one isn't always easy. It involves a lot of market research, a deep knowledge of your buyer personas, and thoughtful consideration of the principles of logo design.
  • Understand why you need a logo.
Your logo will have a huge impact on the first impression your business is going to make. It will give your customers information about your brand and let them know if it’s right for them.
  • Define your brand identity
You want your logo to communicate your brand’s personality. And in order to do that, you first need to understand what your brand’s core personality is. Once you have a clear idea of what makes you unique and what your brand is all about, it will be much easier for you to make design choices that complement and complete that picture.
  • Check out the competition
Be sure to clearly set yourself apart from your competition. If everyone else is traditional, maybe a fun and modern logo will attract attention.
  • Choose your design style
When thinking about your logo, the first thing you want to do is pick the right design aesthetic for your brand. There is no one style that is right for everyone, only what’s best for your brand.
  • Pay attention to color
Colors can have a ton of different meanings. The psychology behind color is complex, but to keep it short, colors have certain emotions and ideas attached to them. To learn more about color theory be sure to check out this in-depth guide on logo colors and their meanings.

Comments

Popular posts from this blog

Latest 3d Logo Mockup 2017

Presenting your new design to a client? Help your client envision your idea by providing Pet 3d Logo Mockup 2017 of your design. Mockups are useful tools to impress your clients in presentations, and provide a creative context for your clients to envision the future of your design for their project. Using a photorealistic mockup could set your idea apart from the rest.

Copy Cover Mockup Set

Presenting your new design to a client? Help your client envision your idea by providing Notebook Cover Mockup Set of your design. Mockups are useful tools to impress your clients in presentations, and provide a creative context for your clients to envision the future of your design for their project. Using a photorealistic mockup could set your idea apart from the rest.

Useful Passive Income Ideas 2019

Understand How Passive Income Works The reality is: passive income (at least most forms of it) can take quite a bit of work and effort in the beginning. But it pays off. Why? Because instead of trading money for hours, which is what most freelance designers do, you’re investing hours upfront and then reaping the benefit of your investment for years afterward. Your business models go from this:  Do the work once; get paid once. To this:  Do the work once; get paid forever. Sell your design mockups Did you create a mockup of a design when you were pitching some new clients only for them not to go with your design? Just because they may not have wanted your design, it doesn’t mean that there aren’t others who may find a lot of value from your work. See here for some of the  Premium Mockup . Build an audience to grow your passive income Of course, if you really like the referral/affiliate model mentioned above as a way of generating passive income as a des...