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Best Process of Logo Design


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Principles of great logo design:
  1. Simplicity
  2. Memorability
  3. Timelessness
  4. Versatility
  5. Appropriateness
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Logo design process:
  • Design Brief
    Get to know the client’s business.
  • Research
    Conduct research focused on the industry, its history, and competitors.
  • Brainstorming
    Conceptualize ideas and make decisions on the possible design directions.
  • Sketching
    Develop the logo design concepts around the brief and research.
  • Design Execution
    Select promising logo design concepts and execute them digitally.
  • Presentation
    Present logo designs concepts in context of applications relevant to the client.
  • Revisions / Approval
    Make changes if necessary. Together with the client arrive on the best solution.
  • Delivery
    Deliver the final logo artwork and identity guidelines.
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