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Graphic design is art with a purpose. It involves a creative and systematic plan to solve a problem or achieve certain objectives, with the use of images, symbols or even words. It is visual communication and the aesthetic expression of concepts and ideas using various graphic elements and tools.

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Duties

• Graphic designers typically do the following:
• Meet with clients or the art director to determine the scope of a project
• Use digital illustration, photo editing software, and layout software to create designs
• Create visual elements such as logos, original images, and illustrations to help deliver a message
• Design layouts, including selection of colors, images, and typefaces
• Present design concepts to clients or art directors
• Incorporate changes recommended by clients or art directors into final designs
• Review designs for errors before printing or publishing them

Tools of Graphic Design

• Sketchpads: A traditional tool used to sketch out ideas; it is the quickest way to jot down the rough designs, which designers can develop further using other tools and technologies.
• Computers: Computers now occupy an essential place in every designer’s tool kit. Hardware such as tablets allow designers to expand their creative freedom and maintain that sketchpad feel while creating a digital design.
• Software: Technology has opened new doors for realizing creative vision. Specialized software such as Illustrator and Photoshop can help to create illustrations, enhance photographs, stylize text, and synergize all of the pieces in incredible layouts.

Graphic designers should also possess the following specific qualities:

• Analytical skills. Graphic designers must be able to look at their work from the point of view of their consumers and examine how the designs they develop will be perceived by the consumer to ensure they convey the client’s desired message.
• Artistic ability. Graphic designers must be able to create designs that are artistically interesting and appealing to clients and consumers. They produce rough illustrations of design ideas, either by hand sketching or by using a computer program.
• Communication skills. Graphic designers must communicate with clients, customers, and other designers to ensure that their designs accurately reflect the desired message and effectively express information.
• Computer skills. Most graphic designers use specialized graphic design software to prepare their designs.
• Creativity. Graphic designers must be able to think of new approaches to communicating ideas to consumers. They develop unique designs that convey a recognizable meaning on behalf of their clients.
• Time-management skills. Graphic designers often work on multiple projects at the same time, each with a different deadline.

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