Best free poster mockup Always be consistent Use a regular format and design for all your branded materials. Everything you present externally is designed to establish rapport with your target audience, so it’s important to make sure it is consistent across your website, business cards, social media, brochures, flyers and merchandise. Customers will notice. And they will get the right impression that your business is reliable and steady. Don’t use more than three fonts Don’t use more than three fonts in any one project. Two is perfectly fine. Four makes a mess, five causes chaos, and six or more is just hoarding! The aim of graphic design is to organise information in a clear and understandable way. Empty spaces are important Just like we demand rest and enjoy our peaceful weekends and free time, so the eyes and brains of those using your designs need a break too. Don’t fill every last corner, but instead use the empty space to highlight what is most impo...