Logos
should be crisp and memorable. They should represent the brand in all
ways and should be easy to recognize. A great logo is easy to recognize
and connects directly to the product. Bad logos are often too bright,
too loud, or too confusing. They simply don’t make sense and don’t fit
with the quality of the brand.
- Right Fonts
Typography
is crucial to logo design because lettering is always part of branding.
The lettering you choose should match the company’s goals and products.
- Memorable
I
rarely think a company rebrand is needed. Or if it is, the rebranding
should be subtle enough that consumers would still quickly recognize the
logo.
- Use Relevant Symbols
Every
great identity design uses some type of graphic or icon for the brand
design. This icon can be used all over for social media profiles,
website favicons, and for posters/banners/flyers for the company.
- Clutter
An
good logo relies on simplicity. How many times have we heard the phrase
‘Keep It Simple’. It’s not about what you add, but what you take away.
- NO clip art
Grabbing
an image from a website, and throwing a company name on it and calling
it a logo is not professional. The abomination created is not a
professional quality logo.
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