Aware of Worst Logo Design

Logos should be crisp and memorable. They should represent the brand in all ways and should be easy to recognize. A great logo is easy to recognize and connects directly to the product. Bad logos are often too bright, too loud, or too confusing. They simply don’t make sense and don’t fit with the quality of the brand.

free mockup generator

• Right Fonts

Typography is crucial to logo design because lettering is always part of branding. The lettering you choose should match the company’s goals and products.

• Memorable

I rarely think a company rebrand is needed. Or if it is, the rebranding should be subtle enough that consumers would still quickly recognize the logo.

• Use Relevant Symbols

Every great identity design uses some type of graphic or icon for the brand design. This icon can be used all over for social media profiles, website favicons, and for posters/banners/flyers for the company.

• Clutter

An good logo relies on simplicity. How many times have we heard the phrase ‘Keep It Simple’. It’s not about what you add, but what you take away.

• NO clip art

Grabbing an image from a website, and throwing a company name on it and calling it a logo is not professional. The abomination created is not a professional quality logo.

water bottle mockup free